Performance Marketing : der Wegweiser zu einem mess- und steuerbaren Online- Marketing : Einführung in Instrumente, Methoden und Technik
Ingo Kamps, Daniel Schetter
| Year of publication: |
[2020] ; 2., überarbeitete und erweiterte Auflage
|
|---|---|
| Authors: | Kamps, Ingo ; Schetter, Daniel |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketing | Online-Marketing | Internet marketing | Performance-Messung | Performance measurement | Direktmarketing | Internet |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XXIX, 313 Seiten Illustrationen 24 cm x 16.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Online-Ressource inklusive Literaturangaben |
| ISBN: | 978-3-658-30911-4 ; 3-658-30911-3 ; 978-3-658-30912-1 |
| Other identifiers: | 10.1007/978-3-658-30912-1 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012234445