Performance of direct mail in building customer loyalty in Greek automotive sector during the financial crisis
Year of publication: |
2017
|
---|---|
Authors: | Malliari, Lila ; Sirkeci, Ibrahim |
Published in: |
International journal of business performance management. - Milton Keynes : Inderscience Enterprises, ISSN 1368-4892, ZDB-ID 2000476-X. - Vol. 18.2017, 1, p. 1-24
|
Subject: | financial crisis | customer loyalty | direct mail | customer satisfaction | Greece | automotive industry | Griechenland | Kfz-Industrie | Automotive industry | Finanzkrise | Financial crisis | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Direktmarketing | Direct marketing | Konsumentenverhalten | Consumer behaviour |
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