Performance of knowledge transfer mechanisms : the case of franchising networks
Year of publication: |
2023
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Authors: | Gorovaia, Nina ; Pajić, Miona ; Windsperger, Josef |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. 539-549
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Subject: | Performance | Franchising | Information richness | Knowledge transfer mechanisms | Wissenstransfer | Knowledge transfer |
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