Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Year of publication: |
2010
|
---|---|
Authors: | Erdem, Tülin ; Zhao, Ying ; Valenzuela, Ana |
Published in: |
Brand management ; Vol. 4. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 341-370
|
Subject: | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Wahrnehmung | Perception | Einzelhandel | Retail trade | Risiko | Risk | Markenimage | Brand image | Präferenztheorie | Theory of preferences | Markenführung | Brand management |
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