Performance of the integrated random coefficients covariance probit model: Implications for brand choice
| Year of publication: |
1998
|
|---|---|
| Authors: | Murthi, B.P.S. ; Srinivasan, Kannan |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 15.1998, 2, p. 137-156
|