Performant Brand Management Contribution to the Company Success on International Market
Year of publication: |
2007
|
---|---|
Authors: | Danciu, Victor |
Published in: |
Theoretical and Applied Economics. - Asociaţia Generalā a Economiştilor din România - AGER. - Vol. 2(507).2007, 2(507), p. 55-64
|
Publisher: |
Asociaţia Generalā a Economiştilor din România - AGER |
Subject: | branding | brand identity | brand positionning | brand image | Interbrand methodology |
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