PERFORMING A PRELIMINARY MARKET DEMAND ANALYSIS - A FOOD MARKET CASE STUDY

The study presents a modified market analysis approach which could be very useful for those firms with limited available resources for that purpose.

Year of publication:	1984
Authors:	Thatch, Daymon W. ; Brewster, Kelly L.
Published in:	Journal of Food Distribution Research. - Food Distribution Research Society - FDRS. - Vol. 15.1984, 3
Publisher:	Food Distribution Research Society - FDRS
Subject:	Demand and Price Analysis

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005454419