Performing web analytics with Google Analytics 4 : a platform review
Year of publication: |
2023
|
---|---|
Authors: | McGuirk, Mike |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 11.2023, 4, p. 854-868
|
Subject: | Business Intelligence | Digital Analytics | Google Analytics | Marketing | Marketing Analytics | Web Analytics | Webanalyse | Web analytics | Suchmaschine | Search engine | Social Web | Social web | Online-Marketing | Internet marketing | Big Data | Big data | Betriebliches Informationssystem | Business intelligence system | Electronic Commerce | E-commerce | IT-gestütztes Marketing | Computer-assisted marketing | Digitale Plattform | Digital platform |
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