Perseverance Pays : The Effect of Venture Age on Indian Beekeeping Ventures

Rural entrepreneurship plays a vital role in rural development. The path of rural prosperity can be carved through the successful ventures in the rural areas. This paper explores the growth determinants of beekeeping ventures in India. For data collection, a pre-structured questionnaire was administered in the local language among the beekeepers in Punjab. Venture age is found to be positively related to the expansion of the beekeeping ventures. Expansion leads to a number of benefits in the long run, ranging from the scale of operations to lesser financial problems. Venture age is also found to be associated with the building of the brand for selling honey. The findings of the study offer value to academicians and policy makers for understanding the rural ventures in a better manner and planning interventions for the sustenance and promotion of the self-employment opportunities in the rural areas