Personal brand creation in the digital age : theory, research and practice
Mateusz Grzesiak
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Grzesiak, Mateusz |
| Publisher: |
Cham, Switzerland : Palgrave Macmillan |
| Subject: | Reputation | Karriereplanung | Career development | Social Web | Social web | Vergleich | Comparison | USA | United States | Polen | Poland | Markenpolitik | Markenimage | Online-Marketing | McDonald's Corporation | PepsiCo Inc. | True Blood | Nike <Firma> |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | xvi, 185 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-319-69696-6 ; 3-319-69696-3 ; 978-3-319-69697-3 |
| Other identifiers: | 10.1007/978-3-319-69697-3 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011723493