PERSONAL BRAND MARKETING, A NECESSITY FOR THE CORPORATE DIFFERENTIATION IN THE CONTEXT OF THE GLOBALIZATION OF SOCIETY
Year of publication: |
2014
|
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Authors: | IOAN, Corina Anamaria ; LUCA, Florin-Alexandru ; SASU, Constantin |
Published in: |
SEA - Practical Application of Science. - Fundația Română pentru Inteligența Afacerii, Editorial Department, ISSN 2360-2554. - 2014, 2, p. 239-245
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Publisher: |
Fundația Română pentru Inteligența Afacerii, Editorial Department |
Subject: | Personal marketing | Brand Personal | brand | Globalization |
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