Personal branding and identity : a textual analysis
Cliff Oswick and Maxine Robertson
| Year of publication: |
2007
|
|---|---|
| Authors: | Oswick, Cliff ; Robertson, Maxine |
| Published in: |
Exploring identity : concepts and methods. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 1-4039-8983-4. - 2007, p. 26-43
|
| Subject: | Organisationsforschung | Organizational research | Unternehmenskultur | Corporate culture | Führungspersönlichkeit | Leadership personality | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003712222