Personal level antecedents of eWOM and purchase intention, on social networking sites
Year of publication: |
2015
|
---|---|
Authors: | Alhidari, Abdullah ; Iyer, Pramod ; Paswan, Audhesh |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 14.2015, 2, p. 107-125
|
Subject: | Social networking sites (SNS) | eWOM | Facebook | Risk | SEM | Purchase intention | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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