Personal norm and pro-environmental consumer behavior : an application of norm activation theory
Year of publication: |
2021
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Authors: | Setiawan, Budi Indra ; Afiff, Adi Zakaria ; Heruwasto, Ignatius |
Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center, Department of Management, Faculty of Economics, University of Indonesia, ISSN 2356-2242, ZDB-ID 2894984-5. - Vol. 13.2021, 1, p. 40-49
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Subject: | Personal norm | norm activation theory | social marketing | pro-environmentalconsumer behavior | waste sorting behavior | Soziale Norm | Social norm | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics | Social Marketing | Social marketing | Umweltbewusstsein | Environmental consciousness | Theorie | Theory |
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