Personal value vs. luxury value : what are Chinese luxury consumers shopping for when buying luxury fashion goods?
Year of publication: |
2019
|
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Authors: | Zhang, Lini ; Zhao, Haidong |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 51.2019, p. 62-71
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Subject: | Personal value | Luxury value | Chinese luxury consumers | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | China | Mode | Fashion | Soziale Werte | Social values |
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