Personal values and mall shopping behavior : the mediating role of attitude and intention among Chinese and Thai consumers
Yuanfeng Cai; Randall Shannon
| Year of publication: |
2012
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|---|---|
| Authors: | Cai, Yuanfeng ; Shannon, Randall |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 20.2012, 1, p. 37-47
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| Subject: | Konsumentenverhalten | Consumer behaviour | Thailand | China | Soziale Werte | Social values |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507938