Personal values as underlying motives of shopping online
Year of publication: |
2008
|
---|---|
Authors: | Koo, Dong-Mo ; Kim, Jae-Jin ; Lee, Sang-Hwan |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 20.2008, 2, p. 156-173
|
Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Motivation |
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