Personalization in digital marketing : implementation strategies and the corresponding ethical issues
Year of publication: |
2021
|
---|---|
Authors: | Gogh, Roseline van ; Walrave, Michel ; Poels, Karolien |
Published in: |
The SAGE handbook of marketing ethics. - Los Angeles : SAGE, ISBN 978-1-5297-0929-2. - 2021, p. 411-423
|
Subject: | Online-Marketing | Internet marketing | Unternehmensethik | Business ethics |
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