Personalization of global sales and marketing activities in the digital economy : a strategic perspective
Year of publication: |
[2003]
|
---|---|
Authors: | Shankar, Venkatesh ; Donato, Mary P. |
Published in: |
The power of one : gaining business value from personalization technologies. - Victoria, B.C., Canada : Trafford, ISBN 1-4120-1121-3. - 2003, p. 103-121
|
Subject: | Personalisierung | Personalization | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Multinationales Unternehmen | Transnational corporation |
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