Personalized pricing and distribution strategies
Year of publication: |
2023
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Authors: | Jullien, Bruno ; Reisinger, Markus ; Rey, Patrick |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 69.2023, 3, p. 1687-1702
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Subject: | distribution strategies | downstream competition | personalized pricing | vertical contracting | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Vertriebsweg | Distribution channel | Vertikale Integration | Vertical integration | Vertrieb | Physical distribution | Theorie | Theory |
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