Personalized pricing and quality customization
Anindya Ghose; Ke-Wei Huang
| Year of publication: |
2009
|
|---|---|
| Authors: | Ghose, Anindya ; Huang, Ke-wei |
| Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 18.2009, 4, p. 1095-1135
|
| Subject: | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Preisdifferenzierung | Price discrimination | Beziehungsmarketing | Relationship marketing | Preismanagement | Pricing strategy | Preis | Price | Preiswettbewerb | Price competition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003905593