Personalized privacy preservation in consumer mobile trajectories
Year of publication: |
2024
|
---|---|
Authors: | Macha, Meghanath ; Foutz, Natasha Zhang ; Li, Beibei ; Ghose, Anindya |
Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 35.2024, 1, p. 249-271
|
Subject: | consumer privacy | location-based marketing | machine learning | mobile location data | privacy preservation data publishing | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Datensicherheit | Data security | Mobilkommunikation | Mobile communications |
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