Personification in advertising : using a visual metaphor to trigger anthropomorphism
Year of publication: |
2011
|
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Authors: | Delbaere, Marjorie ; McQuarrie, Edward F. ; Phillips, Barbara J. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 1, p. 121-130
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Werbewirkung | Advertising effects | Werbung | Advertising | Printwerbung | Print advertising | Anthropologie | Anthropology | Werbepsychologie | Psychology of advertising | USA | United States |
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