Perspective Shifts in Marketing: Toward a Paradigm Change?
Year of publication: |
2012
|
---|---|
Authors: | Golinelli, Gaetano M. ; Barile, Sergio ; Saviano, Marialuisa ; Polese, Francesco |
Published in: |
Service Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 2164-3962. - Vol. 4.2012, 2, p. 121-134
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | paradigm change | viable systems approach | service-dominant logic | relationship marketing | service science |
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