PERSPECTIVE: trends and drivers of success in NPD practices: results of the 2003 PDMA best practice study
Year of publication: |
2009
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Authors: | Barczak, Gloria ; Griffin, Abbie ; Kahn, Kenneth B. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 26.2009, 1, p. 3-23
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Subject: | USA | United States | Erfolgsfaktor | Success factor | Produktentwicklung | New product development |
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