Perspectives in marketing, innovation and strategy
Year of publication: |
2024
|
---|---|
Other Persons: | Kotler, Philip (ed.) ; Roy, Subhadip (ed.) ; Chakrabarti, Satyajit (ed.) ; Saha, Dipak (ed.) ; Mazumder, Rabin (ed.) |
Publisher: |
London : Routledge, Taylor & Francis Group |
Subject: | Innovation | Marketingmanagement | Marketing management | Marketing | Strategisches Management | Strategic management |
Published items: |
23 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
ISBN: | 978-1-003-43446-7 ; 1-003-43446-0 ; 978-1-000-96123-2 ; 1-000-96123-0 ; 978-1-000-96126-3 ; 1-000-96126-5 ; 1-032-36089-5 ; 978-1-032-36089-8 |
Other identifiers: | 10.4324/9781003434467 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
The shift : the transformation of today's marketers into tomorrow's growth drivers
Davis, Scott M., (2009)
-
Pucci, Tommaso, (2014)
-
Im, Subin, (2016)
- More ...
-
Impact of viral marketing on brand loyalty in the FMCG sector
Mukherjee, Soumya, (2023)
-
Disruptive technology and disruptive innovation : ignore at your peril!
Majumdar, Debashis, (2018)
-
Das, Nabanita, (2024)
- More ...