Perspectives on SMEs and the entrepreneurial marketing of intellectual property
Michel R.M. Rod; Stanley J. Paliwoda
| Year of publication: |
2015
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|---|---|
| Authors: | Rod, Michel R. M. ; Paliwoda, Stanley J. |
| Published in: |
International journal of entrepreneurship and innovation management. - Milton Keynes : Inderscience Enterpr, ISSN 1368-275X, ZDB-ID 2054331-1. - Vol. 19.2015, 3/4, p. 147-162
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| Subject: | intellectual property | IP | patents | entrepreneurial marketing | EM | marketing technology | small/medium-sized enterprises | SMEs | KMU | SME | Immaterialgüterrechte | Intellectual property rights | Marketing | Patent | Entrepreneurship | Entrepreneurship approach | Marketingmanagement | Marketing management | Patentrecht | Patent law |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011409280