Perspectives on social media marketing : [get both sides of the story]
the agency perspective: Stephanie Agresta; the brand perspective: B. Bonin Bough
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Agresta, Stephanie (contributor) ; Bough, B. Bonin (contributor) |
| Publisher: |
Boston : Course Technology, a part of Cengage Learning |
| Subject: | Marketing | Marketingmanagement | Marketing management | Web 2.0-Technologien | Web 2.0 technologies | Online-Marketing | Internet marketing | Soziale Software |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 278 S. 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Erscheint: 01. Oktober 2010 |
| ISBN: | 978-1-4354-5652-5 ; 1-4354-5652-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547499