Perspectives on uncertainty in successful strategic choice at the CEO level

Positing organizational size and prevailing technology as two primary determinants of uncertainty, eight factors of strategic choice were rated by 61 CEOs in terms of their influence on the uncertainty surrounding successfully implemented strategic choices. Technology was found to be a more sensitive determinant of uncertainty than organizational size; and the influence of either one or both of these posited determinants of uncertainty was somewhat mixed with regard to the eight factors of strategic choice rated by the respondent CEOs.