Persuasion : empirical evidence
Stefano Della Vigna and Matthew Gentzkow
| Year of publication: |
2010
|
|---|---|
| Authors: | Della Vigna, Stefano ; Gentzkow, Matthew Aaron |
| Published in: |
Annual review of economics. - Palo Alto, Calif. : Annual Reviews, ISSN 1941-1383, ZDB-ID 2525440-6. - Vol. 2.2010, p. 643-669
|
| Subject: | Kommunikation | Communication | Politische Willensbildung | Political opinion formation | Werbung | Advertising | Verhaltensökonomik | Behavioral economics | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008660379