Persuasion knowledge framework : toward a comprehensive model of consumers' persuasion knowledge
Year of publication: |
2023
|
---|---|
Authors: | Rahmani, Vahid |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 13.2023, 1/2, p. 12-33
|
Subject: | Decision-making science | Persuasion knowledge framework | Persuasion knowledge model | Regulatory focus theory | Self-esteem | Konsumentenverhalten | Consumer behaviour | Wissen | Knowledge | Werbewirkung | Advertising effects | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer |
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