Persuasion of individual investors by scenarios
Year of publication: |
2015
|
---|---|
Authors: | Baule, Rainer ; Blonski, Philip ; Demmer, Thomas ; Wiedemann, Arnd |
Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 67.2015, 3, p. 333-348
|
Subject: | Individual investor | Retail derivative | Sales prospectus | Structured financial product | Derivat | Derivative | Anlageverhalten | Behavioural finance | Kapitalanlage | Financial investment | Deutschland | Germany | Strukturiertes Produkt | Structured product | Finanzprodukt | Financial product |
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