Persuasive advertising and product differentiation
by Nils-Henrik Mørch von der Fehr and Kristin Stevik
| Year of publication: |
1996
|
|---|---|
| Authors: | Fehr, Nils-Henrik M. von der |
| Other Persons: | Stevik, Kristin (contributor) |
| Publisher: |
Oslo : Univ., Dep. of Economics |
| Subject: | Werbung | Advertising | Produktdifferenzierung | Product differentiation | Duopol | Duopoly | Spieltheorie | Game theory | Räumlicher Wettbewerb | Spatial competition |
| Extent: | 22 S graph. Darst |
|---|---|
| Series: | Memorandum from Department of Economics, University of Oslo. - Oslo, ISSN 0801-1117, ZDB-ID 1158048-3. - Vol. 1996,1 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 21 - 22 |
| ISBN: | 82-570-9089-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000929323