Persuasive and informative advertising : a classroom experiment
Beth A. Freeborn and Jason P. Hulbert
| Year of publication: |
2011
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|---|---|
| Authors: | Freeborn, Beth A. ; Hulbert, Jason P. |
| Published in: |
The journal of economic education. - Philadelphia, Pa. : Routledge, ISSN 0022-0485, ZDB-ID 410535-7. - Vol. 42.2011, 1, p. 51-59
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| Subject: | Wirtschaftsstudium | Graduate economics education | Didaktik | Didactics | Werbung | Advertising | Monopol | Monopoly | Experiment | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009127219