Persuasive and Informative Advertising: A Classroom Experiment
The authors outline a pair of classroom activities designed to provide an intuitive foundation to the theoretical introduction of advertising in monopoly markets. The roles of both informative and persuasive advertising are covered. Each student acts as a monopolist and chooses the number of (costly) advertisements and the price. The experiments are intended for intermediate microeconomics or industrial organization courses, but might be used in any course that covers advertising models.
Year of publication: |
2011
|
---|---|
Authors: | Freeborn, Beth A. ; Hulbert, Jason P. |
Published in: |
The Journal of Economic Education. - Taylor & Francis Journals, ISSN 0022-0485. - Vol. 42.2011, 1, p. 51-59
|
Publisher: |
Taylor & Francis Journals |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Persuasive and informative advertising : a classroom experiment
Freeborn, Beth A., (2009)
-
Risk aversion and tacit collusion in a Bertrand Duopoly experiment
Anderson, Lisa R., (2009)
-
Risk aversion and tacit collusion in a Bertrand duopoly experiment
Anderson, Lisa R., (2012)
- More ...