Persuasive communication : how audiences decide
Richard O. Young
| Alternative title: | How audiences decide |
|---|---|
| Year of publication: |
2017 ; Second edition.
|
| Authors: | Young, Richard O. |
| Publisher: |
New York : Routledge, |
| Subject: | Kommunikation | Communication | Kommunikationswissenschaft | Communication science | Sozialpsychologie | Social psychology | Neurowissenschaften | Neuroscience | Kognition | Cognition | Verhalten | Behaviour |
| Description of contents: |
pt. I. Understanding rational decision making -- pt. II. Understanding intuitive decision making -- pt. III. Understanding emotional decision making.
|
Online Resource
| Extent: | 1 online resource (xvi, 464 pages) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and and indexes. |
| ISBN: | 978-1-315-68711-7 ; 978-1-317-41715-6 ; 978-1-317-41716-3 ; 978-1-138-92036-1 ; 978-1-138-92037-8 |
| Other identifiers: | 10.4324/9781315687117 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013181707