Persuasive imagery: A consumer response perspective
| Year of publication: |
2002
|
|---|---|
| Authors: | Scott, Linda ; Batra, Rajeev |
| Publisher: |
Lawrence Erlbaum Associates |
| Type of publication: | Book / Working Paper |
|---|---|
| Language: | English |
| Notes: | Scott, Linda and Batra, Rajeev, eds. (2002) Persuasive imagery: A consumer response perspective. Lawrence Erlbaum Associates. |
| Source: | BASE |
Persistent link: https://www.econbiz.de/10011426309