Persuasive puffery
Year of publication: |
2014
|
---|---|
Authors: | Chakraborty, Archishman ; Harbaugh, Rick |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 3, p. 382-400
|
Subject: | cheap talk | sales talk | comparative advertising | negative advertising | unique selling point | targeting | privacy | pandering | Werbung | Advertising | Kommunikation | Communication | Vergleichende Werbung | Comparative advertising | Datenschutz | Data protection | Werbewirkung | Advertising effects | Verkauf | Selling | Konsumentenverhalten | Consumer behaviour |
-
Chakraborty, Archishman, (2012)
-
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan, (2019)
-
Pointing out differences : consumer evaluations of comparative information across product types
Pant, Anurag, (2014)
- More ...
-
Chakraborty, Archishman, (2010)
-
Chakraborty, Archishman, (2012)
-
Chakraborty, Archishman, (2003)
- More ...