Die persuasive Wirkung von anekdotischen und statistischen Botschaften im Sozialmarketing : psychologische Distanz, Message Framing und komparativer Optimismus
Marina Isabel Wieluch
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Wieluch, Marina Isabel |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Construal level theory | Nonprofit-Marketing | Nonprofit marketing | Werbewirkung | Advertising effects | Soziomarketing | Framing-Effekt | Werbepsychologie |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XXVI, 275 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Dissertation, Universität der Bundeswehr München, 2018 |
| ISBN: | 978-3-658-29205-8 ; 3-658-29205-9 ; 978-3-658-29206-5 |
| Other identifiers: | 10.1007/978-3-658-29206-5 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012151758