Pervasive information gathering and data mining for efficient business administration
Fernando J. Garrigos-Simon, Roberto Llorente, Maria Morant, Yeamduan Narangajavana
| Year of publication: |
October 2016
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|---|---|
| Authors: | Garrigos-Simon, Fernando J. ; Llorente, Roberto ; Morant, Maria ; Narangajavana, Yeamduan |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 22.2016, 4, p. 295-306
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| Subject: | Consumer behavior | data mining | habit identification | marketing | new technologies | sensor networks | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1356766715617219 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011634762