Pest analysis of the e-commerce industry : the case of Greece
Year of publication: |
2022
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Authors: | Deirmentzoglou, Georgios A. ; Deirmentzoglou, Evangelos A. |
Published in: |
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021. - Cham : Springer International Publishing, ISBN 978-3-031-05351-1. - 2022, p. 315-323
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Subject: | Greece | Digital transformation | E-commerce | E-tailing | PEST analysis | Electronic Commerce | Online-Handel | Online retailing | Griechenland | Digitalisierung | Digitization |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1007/978-3-031-05351-1_17 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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