Pester power : comparison between China and India
Year of publication: |
2018
|
---|---|
Authors: | Chaudhary, Monica |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 15.2018, 2, p. 173-187
|
Subject: | India | China | consumer | marketing | culture | children | advertising | business | family | Indien | Kinder | Children | Werbung | Advertising |
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