Peter Laplaca : a case study
Year of publication: |
February 2018
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Authors: | Beverland, Michael B. |
Other Persons: | LaPlaca, Peter J. (honouree) |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 69.2018, p. 110-115
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Subject: | Case research | Knowledge diffusion | Theory development | Industrial marketing | Exploration and exploitation | Forschung | Research | Marxismus | Marxism | Wissen | Knowledge | B-to-B-Marketing | Business-to-business marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Festschrift ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1016/j.indmarman.2018.01.014 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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