Pharmaceutical advertising practitioners' approach to trust and emotion
Year of publication: |
2013
|
---|---|
Authors: | Ball, Jennifer ; Mackert, Michael |
Other Persons: | Limbu, Yam (ed.) |
Published in: |
International Journal of Pharmaceutical and Healthcare Marketing. - Emerald Group Publishing Limited, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 7.2013, 3, p. 244-264
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertising | Trust | Direct‐to‐consumer | Emotion | Interviews | Pharmaceutical products |
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