Pharmaceutical innovation and generic challenge: recent trends and causal factors
Jayashree Dubey; Rajesh Dubey
| Year of publication: |
2010
|
|---|---|
| Authors: | Dubey, Jayashree ; Dubey, Rajesh |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 4.2010, 2, p. 175-190
|
| Subject: | Pharmakologie | Pharmacology | Produktentwicklung | New product development | Geschäftsmodell | Business model | Produktlebenszyklus | Product life cycle | Generika | Generic drugs |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003993863