Pharmaceutical innovation and market share: evidence from a generic market
Year of publication: |
2016
|
---|---|
Authors: | Yousefi, Nazila ; Mehralian, Gholamhossein ; Rasekh, Hamid Reza ; Tayeba, Hossein |
Published in: |
International Journal of Pharmaceutical and Healthcare Marketing. - Emerald Group Publishing Limited, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 10.2016, 4, p. 376-389
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Iran | Innovation | Pharmaceutical industry | New product development | Market trend |
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