Pharmaceutical lifecycle management : making the most of each and every brand
Tony Ellery; Neal Hansen
| Year of publication: |
c 2012
|
|---|---|
| Authors: | Ellery, Tony ; Hansen, Neal |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Pharmaindustrie | Pharmaceutical industry | Marketingmanagement | Marketing management | Markenführung | Brand management | Arzneimittel | Pharmaceuticals | Produktlebenszyklus | Product life cycle | Pharmazeutische Industrie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 389 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-48753-2 |
| Classification: | Pharmazie, Pharmazeutika ; Produzierendes Gewerbe ; Gesundheitsökonomie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009560161