Pharmaceutical new product development : why do clinical trials fail?
Year of publication: |
2014
|
---|---|
Authors: | Buonansegna, Erika ; Salomo, Sören ; Maier, Anja M. ; Li-Ying, Jason |
Published in: |
R & D management. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0033-6807, ZDB-ID 121562-0. - Vol. 44.2014, 2, p. 189-202
|
Subject: | Produktentwicklung | New product development | Arzneimittel | Pharmaceuticals | Produkttest | Product testing | Pharmaindustrie | Pharmaceutical industry | Empirische Methode | Empirical method | Dänemark | Denmark |
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