Pharmaceutical promotion tools : their relative importance
Year of publication: |
1988
|
---|---|
Authors: | Pitt, Leyland F. |
Other Persons: | Nel, Deon (contributor) |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 22.1988, 5, p. 7-14
|
Subject: | Arzneimittelmarkt | Pharmaceutical market | Verkauf | Selling | Marketingmanagement | Marketing management |
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