Pharmamarketing : Innovationsmanagement im 21. Jahrhundert ; mit 49 Tabellen
von Fred Harms und Marc Drüner
| Year of publication: |
2003
|
|---|---|
| Authors: | Harms, Fred |
| Other Persons: | Drüner, Marc (contributor) ; Drüner, Marc (contributor) ; Fantapié Altobelli, Claudia (contributor) |
| Publisher: |
Stuttgart : Lucius & Lucius |
| Subject: | Pharmaindustrie | Pharmaceutical industry | Marketing | Arzneimittelmarkt | Pharmaceutical market | Innovationsmanagement | Innovation management | Deutschland | Germany | EU-Staaten | EU countries | Welt | World | Pharmazeutische Industrie |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XXVI, 390 S graph. Darst 25 cm |
|---|---|
| Series: | Forum Marketing & Management : Probleme, Konzepte, Lösungen. - Stuttgart : Lucius & Lucius, ZDB-ID 2027587-0. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturverz. S. 361 - 376 Herausgeber der Serie und von Bd. 4 : u.a. ...Claudia Fantapie-Altobelli ... EUR 38.00, sfr 66.00 |
| ISBN: | 3-8282-0203-9 |
| Classification: | Pharmazie, Pharmazeutika ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001685650